Selasa, 29 Januari 2013

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$120 value for $89.99; two books by three of the industry's top experts, with over 2,200 pages of invaluable tips and referential information for system administrators and IT professionals. The two books included in this kit are:

  • 9780735640610 Exchange Server 2010 Inside Out
  • 9780735627192 Exchange Server 2010 Best Practices


Learn from the best team of experts how to deploy and manage Microsoft Exchange Server 2010 with SP1. Designed for messaging engineers and administrators, this definitive resource set features hundreds of timesaving solutions, expert insights, troubleshooting tips, and workarounds for designing, deploying, and managing Exchange Server 2010 in-depth.

  • Sales Rank: #2561634 in Books
  • Published on: 2011-03-21
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 3.50" w x 7.38" l, 7.02 pounds
  • Binding: Paperback
  • 2224 pages

About the Author

Joel Stidley, Microsoft MVP for Exchange Server Architecture, is an author and systems architect with 14 years’ experience with Exchange. He specializes in virtualization, directory services, storage, and messaging.

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Senin, 28 Januari 2013

[Y790.Ebook] PDF Ebook Mastering AutoCAD Civil 3D 2016: Autodesk Official Press, by Cyndy Davenport, Ishka Voiculescu

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Utilize AutoCAD Civil 3D 2016�for�a real-world workflow with these�expert tricks and tips

Mastering AutoCAD Civil 3D 2016�is a complete, detailed reference and tutorial for Autodesk's extremely popular and robust civil engineering software. With straightforward explanations, real-world examples, and practical tutorials, this invaluable guide walks you through everything you need to know to be productive. The focus is on real-world applications in professional environments, with all datasets available for download, and thorough coverage helps you prepare for the AutoCAD Civil 3D certification exam with over an hour's worth of video on crucial tips and techniques. You'll learn how to navigate the software and use essential tools, and how to put it all together in the context of a real-world project. In-depth discussion covers surveying, alignments, surface, grading, cross sections and more, and instructor support materials provide an ideal resource for training and education.

This book will take you from beginner to pro, so you can get the most out of AutoCAD Civil 3D every step of the way.

  • Understand key concepts and get acquainted with the interface
  • Create, edit, and display all elements of a project
  • Learn everything you need to know for the certification exam
  • Download the datasets and start designing right away

With expert insight, tips, and techniques, Mastering AutoCAD Civil 3D 2016�helps you become productive from the very beginning.

  • Sales Rank: #51361 in Books
  • Published on: 2015-08-31
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x 2.10" w x 7.40" l, 3.20 pounds
  • Binding: Paperback
  • 1128 pages

From the Back Cover

Become a Civil 3D Expert with This Comprehensive Guide

Whether you already use Civil 3D or you're encountering this powerful software for the first time, this Autodesk Official Press guide provides everything you need to know to make the most of Civil 3D 2016. Straightforward explanations, real-world examples, and practical tutorials help you master the basics and quickly become productive. You'll begin with the key concepts, learn to navigate the interface, master the tools, and see how the various elements work together in an actual project.

You also have access to downloadable datasets and instructional video filled with professional tips and techniques, enhancing your hands-on experience and a head start on preparation for the AutoCAD Civil 3D certification exam.

Coverage includes:

  • Mastering the interface and the tools available
  • Managing Civil 3D labels and styles
  • Creating both lines and curves using Civil 3D tools
  • Managing survey data within survey databases
  • Creating, editing, and managing points easily
  • Surface creation, editing and management
  • Managing property data using parcels
  • Creating alignments and handling of profiles and profile views
  • Using corridors for basic to complex roadway design
  • Working with cross sections and extraction of quantities

Master Site Grading using Feature Lines and Grading Groups
Use Corridors to Design Roads and Intersections
Create Drainage Systems
Share Surfaces, Alignments, and Pipe Networks via Data Shortcuts
Configure Field to Finish
Prepare for the Civil 3D Certification Exam

About the Author

Cyndy Davenport has been working in the land development industry for 28 years. A veteran of design technology management, implementation, training, and support, she has earned numerous certifications in various Autodesk products over the years. Cyndy has spoken several times at Autodesk University and blogs occasionally at c3dcougar.typepad.com. Ishka Voiculescu is an engineer with the City of Austin Public Works. He has extensive experience using Autodesk Suite products for planning, design, and visualization. Ishka belongs to various engineering groups, is active both in the social networks and community forums, and blogs at civildigest.com.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Good reference
By GT Idaho
Just what I needed to get back up to speed with latest Civil 3d.

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Awesome!
By David Ontiveros
I like that this book takes you from the basics to more advanced tasks.

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Three Stars
By Paul R. Urbano
small print and very light weight paper

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Minggu, 27 Januari 2013

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Sabtu, 26 Januari 2013

[A706.Ebook] Ebook 18th-Century Keyboard Music (Routledge Studies in Musical Genre)From Routledge

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18th-Century Keyboard Music (Routledge Studies in Musical Genre)From Routledge

First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

  • Sales Rank: #1083721 in Books
  • Published on: 2003-10-12
  • Released on: 2003-10-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.02" h x 1.04" w x 5.98" l, 1.38 pounds
  • Binding: Paperback
  • 460 pages

About the Author
Robert Marshall is Professor Emeritus of Music at Brandeis University. He lives in Boston, Massachusetts.

Most helpful customer reviews

11 of 11 people found the following review helpful.
Good book on an important period of transition
By Obi
The book does a good job of explaining and surveying the various types of keyboards, composers and styles during the 18th century. From the high baroque works of J.S. Bach and Scarlatti to the early works of Beethoven, this book discusses the evolution of keyboard music during the pivotal 18th Century. Excellent chapters on C.P.E. Bach, on Haydn, and the Italian style I found particularly interesting. Ironic that the leading proponent of the Italian style during the century would be the German Johann Christian Bach whose stylistic influence on Mozart appears to have been profound.

One of the better books I've read on objectively looking at the direct influences, or lack thereof, of J.S. Bach on C.P.E. Bach and C.P.E. Bach on Haydn. The author makes a strong and compelling case for evaluating each composer in their own right because of how much they diverge from each other in so many fundamental ways in how they used the keyboard instruments of their day.

For those music lovers who find the wide variety of keyboard music from the 18th Century fascinating, this book does a good job of putting it all in the context of the times and influences of the period as well as acknowledges the creative genius of so many composers who represent the period.

0 of 0 people found the following review helpful.
Bookshelf staple for any serious pianist
By Cembalista
Marshall's series on the history of keyboard (and piano) music should be an essential part of any pianist's library. They are individual chapters written by different authors, most of whom are experts in that particular area. Subjects include not only important composers of keyboard music, but also aspects of performance practice and the development of keyboard instruments throughout history. I highly recommend them, not only as textbooks for a course on piano literature, but also for historical information about the cultural contexts and development of the modern piano.

2 of 3 people found the following review helpful.
very informative and interesting
By Marika F. Hoyt
I was very pleased to have add this book to my library. I perform early music fairly regularly, but as a string player I'm not all that clear about the various types of early keyboard instruments. I will feel a little more knowledgeable for my next rehearsal!

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18th-Century Keyboard Music (Routledge Studies in Musical Genre)From Routledge PDF

18th-Century Keyboard Music (Routledge Studies in Musical Genre)From Routledge PDF
18th-Century Keyboard Music (Routledge Studies in Musical Genre)From Routledge PDF

Minggu, 20 Januari 2013

[M999.Ebook] PDF Download The Fruit, the Tree, and the Serpent: Why We See So Well, by Lynne A. Isbell

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The Fruit, the Tree, and the Serpent: Why We See So Well, by Lynne A. Isbell

From the temptation of Eve to the venomous murder of the mighty Thor, the serpent appears throughout time and cultures as a figure of mischief and misery. The worldwide prominence of snakes in religion, myth, and folklore underscores our deep connection to the serpent―but why, when so few of us have firsthand experience? The surprising answer, this book suggests, lies in the singular impact of snakes on primate evolution. Predation pressure from snakes, Lynne Isbell tells us, is ultimately responsible for the superior vision and large brains of primates―and for a critical aspect of human evolution.

Drawing on extensive research, Isbell further speculates how snakes could have influenced the development of a distinctively human behavior: our ability to point for the purpose of directing attention. A social activity (no one points when alone) dependent on fast and accurate localization, pointing would have reduced deadly snake bites among our hominin ancestors. It might have also figured in later human behavior: snakes, this book eloquently argues, may well have given bipedal hominins, already equipped with a non-human primate communication system, the evolutionary nudge to point to communicate for social good, a critical step toward the evolution of language, and all that followed.

  • Sales Rank: #1295648 in Books
  • Brand: Brand: Harvard University Press
  • Published on: 2011-09-30
  • Released on: 2011-08-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.17" h x .69" w x 6.20" l, .68 pounds
  • Binding: Paperback
  • 224 pages
Features
  • Used Book in Good Condition

Review
With this fascinating book, which will certainly challenge many views accepted by�the current generation of primate specialists, Isbell has provided the basis for far-reaching�reinterpretations of the origins of our distinctive intelligence accompanied by seemingly�irrational and emotional processes.�
--Gordon M. Burghardt (APA Review of Books)

This book is an intellectual tour de force that would have pleased Charles Darwin. Isbell presents a well-argued case for the startling thesis that snakes have played a key role in shaping evolution of the primate brain. Her comparative perspective draws on geology, paleontology, biogeography, molecular biology, genetics, biological anthropology, nutrition, neuroscience, and psychology. An engaged, lively, and lucid writer, Isbell makes even complex arguments accessible. Her book should be of great interest to biologists, neuroscientists, psychologists, and anyone who wonders who we humans are. (Arne �hman, Karolinska Institutet)

Successful reconstruction of evolutionary history is like the very best detective work. It takes dogged collection of evidence, scientific testing wherever possible and careful application of logic every step of the way. In this presentation of her innovative Snake Detection Theory. Lynne Isbell effectively takes the reader on a voyage of discovery, notching up vital clues along the way. The text stimulating, entertaining and above all instructive―presents the idea that evolution of special features of the visual system in primates was linked to the threat from snakes, which is real only when they are close by. In short, the author traces snake phobia back to early primate origins. The problem is more than theoretical: one estimate gives 150,000 human deaths a year from snakebites, mainly in the tropics. In assembling the evidence, drawing on her extensive experience of studying primates in the field, Isbell covers a great deal of other topics, ranging from continental drift through molecular systematics and on to neurobiology. In passing, she builds in her independent conclusion that primates must have originated far earlier than the known fossil record suggests, leading her to favour the 'Out of India' model of their origins. This proposal is now supported by abundant molecular evidence but still encounters fierce resistance from paleontologists. Isbell's Snake Detection Theory is no less controversial, but she has compiled her case with care. At the very least, primatologists (including myself) will henceforth have to pay more attention to snakes in theory as well as in practice. (Robert Martin, Field Museum)

The Fruit, the Tree, and the Serpent expertly summarizes everything from reptile evolution and field observations of primates to the biochemistry of vision and the neurobiology of fear. More importantly Lynne Isbell's snake detection theory offers a cohesive explanation for many uniquely primate attributes and even has implications for the origin of language in humans. Her first-rate scholarship will inspire new waves of research in a wide range of disciplines and this reader-friendly book will reward anyone interested in its subjects. (Harry W. Greene, Cornell University, author of Snakes: the Evolution of Mystery in Nature)

In a wide ranging, scholarly volume that is both provocative and enjoyable, Lynne Isbell develops her novel thesis that exceptional aspects of vision in humans and other primates evolved largely to help detect and avoid venomous snakes. Isbell cites the widespread fear of snakes in humans and other primates as clear evidence that they have been a danger over our evolutionary past. The book takes us on a tour of relevant scientific disciplines as Isbell reveals theories of the selective pressures thought to be important in the evolution of primates, presents the basics of the visual systems of primates, and discusses the impact of snakes and other predators on the primate survival. Isbell argues that differences in the visual systems of primates are at least partly the result of New World monkeys and Madagascar prosimian evolving in landmasses without venomous snakes. While Isbell's proposal is sure to generate some controversy, the scope and depth of her present volume is impressive. (Jon Kaas, Vanderbilt University)

In The Fruit, the Tree, and the Serpent, Lynne A. Isbell weaves together facts from anthropology, neuroscience, palaeontology, and psychology to explain that our emotional connection to snakes has a long evolutionary history. This history, Isbell says, is responsible not only for snake fear―the serpent in the garden of Eden, the world-creating Rainbow Serpent of Australian aboriginal myth and B-grade cinema fare―but also for our keen primate vision and perhaps even our facility with language… The book is always rewarding… Her snake tales from long years in the bush are informative and often funny. Isbell writes solid evolutionary science and also takes calculated risks. (Barbara J. King Times Literary Supplement 2009-10-09)

The anthropologist and animal behaviorist Lynne Isbell elegantly posits here that the human facility with language evolved largely thanks to snakes. Coolly testing hypotheses and assessing evidence across an impressive range of disciplines―neuroscience, primate behavior, paleogeography, molecular biology, and genetics―she argues that our distant primate relatives developed their exceptional ability to see and identify 'objects that were close by and in front of them' in order to detect and avoid what was almost certainly their most dangerous predator―the snake… And so, Isbell avers, Genesis has it right: the snake made us human. This groundbreaking, intellectually scintillating work is nonfiction at its absolute best. Isbell ranges widely, unpacks her evidence meticulously, synthesizes disparate and difficult material economically, addresses counterarguments scrupulously, and writes cleanly, often gracefully, and occasionally even playfully. (The Atlantic 2010-04-01)

About the Author
Lynne A. Isbell is Professor of Anthropology and Animal Behavior, University of California, Davis.

Most helpful customer reviews

15 of 15 people found the following review helpful.
What a book!
By cu-neurosci
This is a marvelous but modest book that answered a number of big questions I've had for years (primate evolution, continental drift, primate food selection). It's scope of focus is surprisingly large. The author handles a wide range of topics clearly and expertly. I learned loads of good and interesting things. Reading the book was even fun when the author talks about her personal experiences in the field observing primates.

I'm a neuroscientist (auditory) and found Isbell's neuroscience discussion clear but also shockingly insightful. By taking an evolutionary view into our vision systems, she was able to clearly delineate the three distinct vision systems that humans have and the roles they play today in our lives. Her speculation that 'blind sight' arises from one of our ancestral (non-conscious) vision systems was a breathtaking bull's eye. Her insights into our vision system were more insightful and intellectually satisfying than I've gotten from other vision folks in neuroscience. I only wish she'd now take on a sequel for the auditory system. Bravo to her!

9 of 9 people found the following review helpful.
So many interesting ideas!
By Ruben
This is a fascinating book, full of fascinating insights into primate (and human) evolution. I have rarely read a book with so many new ideas: from primate origins to co-evolution to the evolution of vision to "blind sight" (very cool) to the emergence of language. If even half of these ideas hold up in the crucible of future science, this will still be a major contribution. Some chapters are a sheer delight, and some of the writing covers more difficult material. (There is even a fairly accessible explanation of the neurophysiological information, perhaps because Dr. Isbell is not a neurophysiologist!) Of interest to anyone interested in human or primate evolution, or in vision.

8 of 8 people found the following review helpful.
Great Science
By Doug.fsu
Short but dense presentation of the Snake Detection Theory, the author's theory on why primate vision evolved to be so much better than other mammals' vision. The case is made that snakes were the primary predator of primates throughout their evolution and this pressure selected for visual adaptations.

The author assumes very little and covers a great deal without getting tedious. It is fascinating to reconsider the origin of the story of Eve, the serpent and the forbidden fruit in the context of the author's presentation.

I give the book 5 stars because of the awesome job the author does making her case as she sweeps through eons. This is great science communicated with energy and clarity.

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Rabu, 16 Januari 2013

[R840.Ebook] PDF Download Tiger Men (Asian Portraits), by Barry Petersen

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Tiger Men (Asian Portraits), by Barry Petersen

In 1963 Barry Peterson left Australia for Vietnam to train local tribes to defend their villages against the Vietcong. This is the story of those Truong Son, or "Tiger Men, " who became the most respected and feared native forces in South Vietnam. But it is also the sad story of the defeat and destruction of the Montagnard culture and way of life, as Vietnamese and American leadership ultimately turned its back on its loyal supporters.

  • Sales Rank: #4489564 in Books
  • Published on: 2006-07-17
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.47" h x .67" w x 5.82" l, .75 pounds
  • Binding: Paperback
  • 246 pages

Review
Australian Barry Petersen was a legend for the "Tiger Men" he led against the Viet Cong - but the CIA didn't like it. Sandy Barron reviews the story of a Vietnam war experience with a difference

Barry Petersen was 28-years-old when he was dropped off in mountainous Darlac province South Vietnam, with a bag of cash worth about US$350 (Bt 8,750) and vague instructions from the CIA to "get to know the locals". Almost thirty years later, Bangkok- based Petersen is full of affection for the Montagnard hill-tribe people he found in the highlands and downright chilly about his former CIA masters

"I was not a secret service officer, but a simple soldier with that special operations training. Now I was to become a CIA man, without understanding what the term meant, or what it entailed" he writes in Tiger Men the story of his two years in the highlands which was a bestseller in Australia and has just been published by White Orchid Press in Bangkok

"With the Rade in particular that means their whole way of life is being surpressed," says Petersen. North Vietnamese have been resettled in the highland areas and "superimposed" over Montagnard villages. "The Rade are very demoralised - it's very upsetting. I think the Vietnamese did have to take steps to suppress the insurgency, but I think the steps they chose were very harsh - they've destroyed the way of life of ethnic minority groups." Resistance to the Vietnamese is now limited to the level of "banditry" says Petersen

Tiger Men is written in the first-person in a tight, readable style and illuminates a fascinating and little known aspect of the Vietnam War. This new edition would have been enhanced by the inclusion of more follow-up on the fate of the Montegnard since the mid-sixties, but that might have called for a different kind of book. Tiger Men's strengths, and limits, are in its sharp focus - the pragmatic Petersen sticks with his own story and ventures little into the realms of analysis of the wider dimensions of the war in Vietnam. -- Sandy Barron, The Nation, Bangkok, May 15 1994

Most helpful customer reviews

0 of 0 people found the following review helpful.
Review of Tiger Men
By John051
I found this to be a very enjoyable book and informative. I was in the same area he was during the same time frame, but wasn't aware of his operations. Good information about the early years in Viet-Nam with the Rhade Montagnards.

0 of 0 people found the following review helpful.
Hard to find info on early FULRO days
By S. Darragh
Barry Petersen gives his account of our early efforts in Vietnam, when the U.S. was transitioning from village defense to border surveillance. His unique bottom up viewpoint highlights the often ignored personal nature of the war, and how the personalities of various American, Vietnamese, and Montagnard leaders effected the war effort in the Highlands. His Truong Son Commando Force decided to call its base 'Dam San', after the hero in a Rhade epic saga. Strangely enough, in 1961 the French Army disbanded an Airborne Commando (#35) in Algeria composed mostly of Rhade and Jarai, with exactly that name. One wonders if any Montagnard veterans of Algeria ended up in Petersen's force. Both shared the same insignia, but snarling tiger heads are common Asian symbols. Petersen's account of the early days of 'the United Front for the Struggle of Oppressed Races" (FULRO) are the most comprehensive I've seen in a single source. For those who loved the 'Yards' and were interested in FULRO, "Tiger Men" is a must read. Likewise, anyone who has traveled through Ban Me Thuot recently will find in Tiger Men a description of a town and way of life that has disappeared. The quiet, shaded former Rhade tribal capital is now a bustling city of 316,000 conquerors, capital to the Vietnamese coffee industry, the second largest in the world.

4 of 4 people found the following review helpful.
Barry Petersen,Special Forces Soldier,Vietnam.
By Stephen Gandy
Barry Petersen is one of the most fascinating people that I have ever met.My Dad (an ex-soldier) and I drank a lot of beer and heard a lot of stories from Baz,as he was our neighbour.All of them check out,in fact Baz was quite modest about his experiences.

In the official history of Australian Special Forces in Vietnam,Barry is the only person with a chapter to himself.Special Forces soldiers that I have met testify to his skill,bravery and compassion for his private Montagnard army.

This is a riveting account of a little-known part of the Vietnam conflict from a tough,intelligent likeable writer and a brave and modest soldier.

Thoroughly recommended to anyone with an interest in the war and the Vietnamese people.

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Rabu, 09 Januari 2013

[Y598.Ebook] Download My LinkedIn, by Patrice-Anne Rutledge

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My LinkedIn, by Patrice-Anne Rutledge

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  • Sales Rank: #1531717 in Books
  • Brand: Rutledge, Patrice-Anne
  • Published on: 2014-01-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.94" h x .60" w x 6.00" l, 1.15 pounds
  • Binding: Paperback
  • 336 pages

About the Author

Patrice-Anne Rutledge is a business technology author and journalist who writes about social media, web-based applications, and small business technology. Patrice is a long-time LinkedIn member and social networking advocate who uses LinkedIn to develop her business, find clients, recruit staff, and much more.

My LinkedIn is Patrice’s fifth book about LinkedIn. She is also the author of LinkedIn Essentials, a video training series from Pearson Education. Her other books include WordPress on Demand, Office 2013 All-In-One Absolute Beginner’s Guide, Sams Teach Yourself Google+ in 10 Minutes, Using Facebook, and The Truth About Profiting from Social Networking, all from Pearson. She is also the author of LinkedIn Essentials, a video training series. She can be reached through her website at www.patricerutledge.com.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Superb!
By syndae
Very clear, colorful pictures & text that explain without over simplifying. Holds readers interest while conveying clearly understood instructions with 'how to's)

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Sabtu, 05 Januari 2013

[U467.Ebook] Get Free Ebook The Cosmic Liturgy: The Universe According to Maximus the Confessor (Communio Books)

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The Cosmic Liturgy: The Universe According to Maximus the Confessor (Communio Books)

  • Sales Rank: #8984222 in Books
  • Binding: Paperback

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[Z445.Ebook] Get Free Ebook Microeconometrics Using Stata: Revised Edition, by A. Colin Cameron, Pravin K. Trivedi

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Microeconometrics Using Stata: Revised Edition, by A. Colin Cameron, Pravin K. Trivedi

A complete and up-to-date survey of microeconometric methods available in Stata, Microeconometrics Using Stata, Revised Edition is an outstanding introduction to microeconometrics and how to execute microeconometric research using Stata. It covers topics left out of most microeconometrics textbooks and omitted from basic introductions to Stata.

This revised edition has been updated to reflect the new features available in Stata 11 that are useful to microeconomists. Instead of using mfx and the user-written margeff commands, the authors employ the new margins command, emphasizing both marginal effects at the means and average marginal effects. They also replace the xi command with factor variables, which allow you to specify indicator variables and interaction effects. Along with several new examples, this edition presents the new gmm command for generalized method of moments and nonlinear instrumental-variables estimation. In addition, the chapter on maximum likelihood estimation incorporates enhancements made to ml in Stata 11.

Throughout the book, the authors use simulation methods to illustrate features of the estimators and tests described and provide an in-depth Stata example for each topic discussed. They also show how to use Stata’s programming features to implement methods for which Stata does not have a specific command. The unique combination of topics, intuitive introductions to methods, and detailed illustrations of Stata examples make this book an invaluable, hands-on addition to the library of anyone who uses microeconometric methods.

  • Sales Rank: #70336 in Books
  • Brand: Brand: Stata Press
  • Published on: 2010-03-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x 1.30" w x 7.20" l, 3.25 pounds
  • Binding: Paperback
  • 706 pages
Features
  • Used Book in Good Condition

About the Author
University of California, California, USA Indiana University, Bloomington, Indiana, USA

Most helpful customer reviews

17 of 17 people found the following review helpful.
Best book for modeling in STATA
By S. Frazelle
This is an excellent econometrics book for people who want to USE econometrics and still understand, theoretically, the difference between the models. There are brief descriptions of the theory (including equations) about each model before a very detailed explanation about how to code the model into STATA. I've taken several Econometrics courses and, for me, the challenge has typically been, "yes, but how do I transform my data to do that in real life". Answers are here as long as you are comfortable with using the typical STATA manual instructions. I'd say the advantage of this book over the help manual is how nicely all the models are packaged together. I found myself simply reading through the book and trying models and robustness checks I might not have previously thought of. It covers everything from cross-sectional to panel, including bootstrapping and simulations. It also includes some handy graphing techniques.

Coupled with the help guide already installed in STATA 11, this book is perfect for taking data from a raw form and transferring it into the most up-to-date models. The applications go much further than a grad school textbook.

9 of 9 people found the following review helpful.
Should be Required Text for Econometrics Classes
By Amazon Customer
This book is terrific. It provides a nice bridge between the Stata manuals and traditional econometrics textbooks (like Wooldridge or Greene). It gives details not only on the Stata commands, but also context for when you might choose different model specifications or tests.

The examples are great. For instance, in section 5.3 "Modeling heteroskedastic data" using GLS, the authors describe two different ways to deal with heteroskedasticity: robust standard errors and FGLS. First they walk you through creating a simulated dataset, performing OLS estimation, then performing OLS with heteroskedastic-robust standard errors (using the "robust" option), and compare the results. Next they show you how to plot the errors to visualize the nature of the heteroskedasticity, as well as how to perform different tests for heteroskedasticity in Stata (and which ones assume normality). Then they walk you through step-by-step how to implement FGLS (the second method), concluding with a discussion of how to augment FGLS with weighted least squares for robustness.

I love that it is concise but thorough, and very well organized. The cross-references help a lot when the authors refer to something that they've explained in more detail elsewhere.

I only wish I had discovered it during my first semester of graduate level econometrics. I highly recommend it, and think it would be great if professors required it (or at least encouraged their students to get it). It's appropriate for upper-level undergraduate or master's level econometrics classes.

8 of 8 people found the following review helpful.
a godsend
By Johan
I'm finishing up my undergraduate in econ, and I've been working really hard on doing applied research using Stata, and this book has been an absolute godsend. I'm taking Econometrics right now, and I have an actual textbook for the class, but I decided to buy this book too, and it has explained Stata better than either my professor or textbook has at all. There's a massive amount of information to the book, but thanks to incredibly good organization, and a detailed index, the book works great for either either reference or reading cover to cover

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Rabu, 02 Januari 2013

[P724.Ebook] Free PDF Social Marketing: Changing Behaviors for Good, by Nancy R. Lee, Philip Kotler

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Social Marketing: Changing Behaviors for Good, by Nancy R. Lee, Philip Kotler

Social Marketing: Changing Behaviors for Good, by Nancy R. Lee, Philip Kotler



Social Marketing: Changing Behaviors for Good, by Nancy R. Lee, Philip Kotler

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Social Marketing: Changing Behaviors for Good, by Nancy R. Lee, Philip Kotler

Turning Principle into Practice��

Social Marketing: Changing Behaviors for Good�is the definitive textbook�for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing) and Philip Kotler (an influential individual in the field who coined the term “social marketing” in 1971 with Gerald Zaltman) demonstrate how traditional marketing principles and techniques are successfully applied to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities and enhance financial well-being. The Fifth Edition contains more than 26 new cases highlighting the 10 step planning model, and a new chapter describing major theories, models and frameworks that inform social marketing strategies and inspire social marketers.

  • Sales Rank: #22463 in Books
  • Published on: 2015-01-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.20" h x .90" w x 7.50" l, 2.51 pounds
  • Binding: Paperback
  • 584 pages

Review
“It is one of the best books out there, so have continued to use it. Students generally like it. . . .This is the state of the art text.” (W. Douglas Evans)

“The strength of the book is in the examples (including boxes), especially the different lengths so that you can kind of choose yourself how much to use and how deep to go into a particular illustration.” (G. Scott Erickson)

“I like the mix of topics in the book, and I like the chapter dedicated to each step of the marketing process.”��� (Jennifer Cross)

“I like the text because it ties to concepts the students have learning in Principles of Marketing, but also distinguishes how social marketing is different than traditional marketing.� The vignettes provide good examples, and the chapters are not too long or complex.” (Nicole Vowles)

About the Author

Nancy R. Lee, MBA, is president of Social Marketing Services, Inc., in Seattle, Washington, and an adjunct faculty member at the University of Washington, where she teaches social marketing and marketing in the public sector. With more than 25 years of practical marketing experience in the public and private sectors, Ms. Lee has held numerous corporate marketing positions, including vice president and director of marketing for Washington’s second-largest bank and director of marketing for the region’s Children’s Hospital and Medical Center. She conducts seminars and workshops on social marketing around the world, and has been a strategic adviser for behavior change campaigns in the areas of health, safety, the environment, and financial well-being. She has been a keynote speaker on social marketing at conferences for improved water quality, energy conservation, family planning, nutrition, recycling, teen pregnancy prevention, influencing financial behaviors, and tobacco control. She has coauthored ten books with Philip Kotler.



Philip Kotler is the S. C. Johnson and Son Distinguished Professor International Marketing at the Kellogg School of Management, Northwestern University.� His most recent book, Confronting Capitalism: Real Solutions for a Troubled Economic System (2015) calls for both strong economic growth and a better sharing of the gains of economic growth. Professor Kotler is the author of over 50 books on markets and marketing.

Trained as an economist at the University of Chicago (under Nobel Laureate, Milton Friedman) and at M.I.T. (under Nobel Laureates, Paul Samuelson and Robert Solow), he has applied his economic knowledge to how markets and marketing works was an early developer of modern marketing and the emerging field of behavioural economics. As an expert on how buyers make their buying decisions, he broadened marketing to explain how buyers make their voting decisions on all kinds of issues.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Buy this--don't rent!
By Mariana Felix
Great book. Never used it in class, but actually had very interesting concepts. Wish I would have kept it instead of just renting.

0 of 0 people found the following review helpful.
Five Stars
By Gary Chang
A practical and book on my list. It motivates me a lot.

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Exceptional book on social marketing

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